Social Medias For Life

There are so many obvious purposes, occasions and platforms that humans used and done to make a living, which is by using Social Medias.

Of course we do know exactly what Social Media is. There are so many various things that Humans had done in Social Medias. Some of them have been using it for some occasions and purposes which are for the bad things and the right things. There’s no one who could separate both occasions or purposes, and also there's no one who could make a rule for what they would like to do in Social Medias, that’s absolutely true. Some might said that “This is my social media, what I do inside is what I ruled by & for myself”. That’s very obvious that Social Medias are used by Humans with the different purposes. Related to the writings about Internet and Social Medias that I have published before: (Wikinomics) & (The Long Tail). There are certainly clear how Social Medias are used to make a living by Humans with the various different ways to use. Lets say them again with for Economic Development, Networking, Business, Social Status, Make a Living, Entertaining, Public Relations’ Strategies, Marketing Strategies and more things else, Humans are Brilliant.

But not only until what Social Medias are used to, but this time I’m going to focusing onto how Humans are using Social Medias for Marketing. Like we know that Social Medias aren’t only supposed to make someone “show up” with their existence, but also to make a profit and brand awareness’ strategies for some company themself. Why? Because we know that Internet and Social Medias are way easier to spread their product and brand information to the very world wide. Lets named it as Marketing Mix Tools. There are so many various Marketing Mix tools that had been used by some company, like, Advertising, Public Relations, Direct Marketing, Personal Selling, Sales Promotions, Sponsorship, Event, Merchandising and others. Interestingly, nowadays, some company and their Marketing Strategic's Analysts are using Social Medias as their weapon for Marketing Mix tools. But how? That’s very obviously easy way to do. 

Lets take Levi's® as one of the most famous company that is using Social Media Marketing as their weapon to promoting or selling their brand and products to Humans. Levi Strauss & Co is one of world's retail company that is very close to The Internet and Social Media’s using. And one of its company based in Indonesia is now spreading their campaign about #LadiesInLevisID by using Instagram as the platform to spreading their campaign. The campaign is supposed to make a brand awareness as their marketing strategy which is supposed for those women in Indonesia to wear Levi's®’s Ladies’ Product more intense. And not until that Instagram, but Levi's® is also using their Brand Ambassador (celebrities and musicans) to help spreading the campaign itself. 

One of those Indonesia’s Celebrities and Musicians is Rani Ramadhany (Asia's Next Top Model Season 3 Contestant, Drummer and Indonesia's Celebrity)  that they chose as the Indonesian Female's Brand Ambassador to help spreading #LadiesInLevisID campaign. She is also using Instagram as her weapon to make Humans more aware about the campaign, and of course by uploading photos or videos and also asking other Instagram’s Users to help answering her challenge from Levi's® which is using some hash tags (#LadiesInLevisID and #RaniLevis). There are also some rules that she needs to accomplished the challenge. She (one of the Levi's®’s Brand Ambassador) should have to ask other users to answering the challenge’s questions by uploading some pictures or videos and tag them onto Rani’s Instagram Account and @Levis_indonesia with #LadiesInLevisID and #RaniLevis. And one of the challenge’s questions that must be answered by Humans (Instagram Users) is which destinations that Rani Ramadhany has to go and what activity that she needs to do and experienced at the first time she arrive on that destination. The option of the destinations and activities that she needs to fulfill are; Scuba Diving at Raja Ampat, Flyboarding, Holidays in Aceh, Teluk Hijau Banyuwangi, Diving at Pulau kanala, Pulau Komodo, NTT.

Instagram is one of the many various Social Medias which is already had billion users towards its Social Media. So that’s why Levi's® uses it as the media to spread their campaign #LadiesInLevisID. No wonder why Social Media Marketing is getting way important as the tool to promoting and sounding some company’s brands or even personal branding itself. And surely because it’s no more like used by billion -or- even uncounted amount Human in the whole world.

Written By : Andi Refandi Febriyansyah 1204120164, A Senior Year of Marketing Communication’s Student in Telkom University.

References :

1. Fill, Chris. (2009). Marketing Communications. (5^th Edition). Pearson Education Limited.
2. http://levi.co.id/id/
3. http://www.smarthormonebalance.com/social-media/
4. https://instagram.com/raniramadhany/

To our beloved Lec, Mrs. Lucy.